Today, whiteboard explainer videos are increasingly being utilized to fulfill various communication purposes. Multiple studies have indicated that whiteboard explainer videos instantly boost learning. Specifically, they have the ability to educate, entertain and engage viewers? How do they accomplish that? You ask. Before we discover how, let’s take a look at how individuals gather a complex message when they come across it for the very first time, and the best tools reduce its learning curve.
How the mind behaves when trying to perceive a new message or idea from explainer videos
Most new ideas come from existing ones. So when we come across a new idea and start learning it for the first time, the mind tends to associate it with the existing idea that it stemmed from and which we’ve known for quite some time. This ability of the mind to relate an existing idea with the new one helps to gather and integrate the new idea into the mind in a quick and better way.
Tools that can help you to explain a complex message in explainer videos
Visual representations are normally included in explainer videos
Grasping a complex message requires the mind to accumulate numerous ideas. Visual representation includes images, diagrams, and graphs, and they play a significant role in helping you accumulate as many ideas as possible. That explains why designers include a lot of visual elements in explainer videos. The idea is to enable the viewer to perceive and retain the brand message.
Analogy is a powerful tool to explain a complex message in explainer videos
Analogy is simply the comparison of one thing to another to make it easier for someone to understand what you’re talking about. Analogy is always used when explaining a complex message to the beginner, and it’s able to bring out the message in a short and clear way.
How whiteboard explainer videos use these tools to explain complex topics or messages
Whiteboard animation explainer videos use a lot of visual presentations, such as images, graphs, and diagrams that make it easier for the viewer to accumulate as much information as possible and retain it. When used on explainer videos, visual representation makes viewers to watch the video to the end because they are not only engaging, but entertaining as well. The makers of explainer videos also use analogy (comparing one situation to another) to enable viewers to understand the explanation easily.
Although other types of animation styles such as motion graphics and kinetic typography are rapidly becoming popular, whiteboard explainer videos will still be used to engage and entertain viewers into taking action.