All You Need To Know About Kinetic Topography Explainer Videos

All You Need To Know About Kinetic Topography Explainer Videos

Before we delve into kinetic typography, let’s look at what typography is. Typography is pretty much everywhere we look, such as on the websites we visit every day, in the books we read, on products packages and on road signs. In a nutshell, typography is the appearance or style of text. Typography can also mean the art of playing around with text.

Kinetic typography explainer videos explained

Kinetic typography is an animation style that causes your letters to expand, shrink, change, grow, and move in slow motion. It’s a bit advanced compared to the common PowerPoint animation command. In fact, of late, it has become popular in the video space.

Situations to use kinetic typography explainer videos

Kinetic typography is an interesting explainer video design tool. It’s popular in designing videos, and its selling point is that it’s able to bring a sense of fun into messages that may seem boring. Specifically, kinetic typography is utilized in explainer videos to evoke emotion, bring out a scene of a dialogue or character to life. It’s also used to grab viewers’ attention. For instance, you can create your kinetic typography to move the way your character is moving. In other words, when your story includes a character racing away from a particular scene, you can design your text in such a way that it races across the screen. Alternatively, if your character is shouting, you can design your text in such a way that it appears to be vibrating and growing to depict a loud volume. The trick to using kinetic typography in your explainer videos is to be creative.

Using kinetic typography templates to create your explainer videos

Today, you don’t need to have experience and expertise or certificate in design to be able to add kinetic topography to your explainer videos. The internet is full of websites that offer a huge range of templates and kinetic topography generators that make it easy to do that. Specifically, the template helps you integrate kinetic typography and infographic into your explainer videos.

The templates come with eye-catching fonts, matching icons, and inviting colors that motivate your viewers to watch the video to the very end. The templates are adapted to breaking down complex topics into easy to understand and engaging message.


Kinetic typography explainer videos are increasingly becoming popular because of their ability to break down complex topics into comprehensible and engaging messages. Plus, they are meant to be short, so viewers will not get bored while watching them. So if you’re a business owner selling unique products and services, consider using Kinetic typography explainer videos.  

3 Key Aspects Of In-House Explainer Videos Production That’s You Should Seriously Consider

3 Key Aspects Of In-House Explainer Videos Production That’s You Should Seriously Consider

There is a lot of statistics out there that corroborate how potent a video is as a marketing tool. In fact, according to a recent survey by Google, video will attribute to 80 percent of all traffic by the turn of 2020. You might be contemplating including explainer videos into your marketing strategy. You might also be trying to figure out how other businesses and companies are able to turn out scintillating and compelling explainer videos. You should know that scintillating and compelling explainer videos can be produced comfortably by an in-house team. All you need to ensure success with your in-house team is to implement the following:

Gather the right in-house team to create your explainer videos

You don’t have to assemble a huge team to experience success with your product explainer videos. But one thing you must ensure your team includes is the right talent, which means gathering a great mix of skills. Some of the key talents that you must have in your team include scriptwriter, voiceover artist, animators, video editors and motion graphics experts. However, the kind of team you assemble will depend upon your budget and goal of explainer video production.

Passion is one of the greatest attributes to the success of your explainer videos production

Any entrepreneur can tell you that passion can get you where you thought you could not reach. Passion will get you to commit to the process of making compelling explaining videos and expend all your energy on it. Passion should be available across the board, meaning all members of your in-house team should share your vision and dedicate their time and energy to realizing it. In other words, creating a scintillating and compelling explainer video needs a dedicated and passionate in-house team.

Cultivate a unique culture that props up your explainer video production team

Let’s face it; explainer videos can be interesting and entertaining and you may think is easy to produce. A ton of time, effort, resources and research is required to come up with this kind of video. However, turning out compelling explainer videos consistently requires that the in-house team be given the necessary support. They should be provided with the right motivation, tools, and equipment. When your explainer videos project results, the in-house team should be rewarded accordingly. This kind of culture can help propel your brand to the next level quickly.


While most business owners prefer to just work with the in-house team to create explainer videos, you can solicit the services of a freelance video production agency to fine-tune your explainer videos. Besides fine-tuning your explainer videos, an external video production agency will bring a sense of uniqueness to them.

Why Whiteboard Explainer Videos Excel In Explaining Complex Topics

Why Whiteboard Explainer Videos Excel In Explaining Complex Topics

Today, whiteboard explainer videos are increasingly being utilized to fulfill various communication purposes. Multiple studies have indicated that whiteboard explainer videos instantly boost learning. Specifically, they have the ability to educate, entertain and engage viewers? How do they accomplish that? You ask. Before we discover how, let’s take a look at how individuals gather a complex message when they come across it for the very first time, and the best tools reduce its learning curve.

How the mind behaves when trying to perceive a new message or idea from explainer videos

Most new ideas come from existing ones. So when we come across a new idea and start learning it for the first time, the mind tends to associate it with the existing idea that it stemmed from and which we’ve known for quite some time. This ability of the mind to relate an existing idea with the new one helps to gather and integrate the new idea into the mind in a quick and better way.

Tools that can help you to explain a complex message in explainer videos

Visual representations are normally included in explainer videos

Grasping a complex message requires the mind to accumulate numerous ideas. Visual representation includes images, diagrams, and graphs, and they play a significant role in helping you accumulate as many ideas as possible. That explains why designers include a lot of visual elements in explainer videos. The idea is to enable the viewer to perceive and retain the brand message.

Analogy is a powerful tool to explain a complex message in explainer videos

Analogy is simply the comparison of one thing to another to make it easier for someone to understand what you’re talking about. Analogy is always used when explaining a complex message to the beginner, and it’s able to bring out the message in a short and clear way.

How whiteboard explainer videos use these tools to explain complex topics or messages

Whiteboard animation explainer videos use a lot of visual presentations, such as images, graphs, and diagrams that make it easier for the viewer to accumulate as much information as possible and retain it. When used on explainer videos, visual representation makes viewers to watch the video to the end because they are not only engaging, but entertaining as well. The makers of explainer videos also use analogy (comparing one situation to another) to enable viewers to understand the explanation easily.


Although other types of animation styles such as motion graphics and kinetic typography are rapidly becoming popular, whiteboard explainer videos will still be used to engage and entertain viewers into taking action.